During my time working at Duke’s Fuqua School of Business, I contributed to many of their drip email campaigns for various degree and non-degree programs. My favorite project was for a brand-new program called Master of Quantitative Management: Business Analytics.
For this email campaign, I needed to stand up a suite of emails quickly, from scratch. While we had templates I was expected to work within, I had a bit more flexibility with topics we should cover. During the content gathering and content creation phase–one of my favorite parts of any project–I met with many students, faculty, and staff to learn more about the amazing stories we should be telling about the program.
See an example email.
Kaitlin Jansen 