Today, we launched a campaign I have been working on for weeks in conjunction with the nationally recognized Heart Month and Go Red for Women, an American Heart Association-led initiative to raise awareness for women’s cardiovascular health.
This campaign involved gathering existing content associated with our theme–women’s heart health–as well as creating new campaign assets such as a banner image, graphic cards for social media, and an infographic. While I had an amazing graphics team to help me with these components, my role involved project management and thinking through all the moving parts.
Here’s a look at the entire page:
Even before the campaign launched, we worked on drumming up interest on our social channels with preview social posts that looked like this:
Then today, which was both the American Heart Association’s National Wear Red Day and campaign launch day, we sent out an email to more than 7,000 recipients to drive traffic to the campaign landing page. We will also be rolling out various kinds of social posts all month using content from the page.
I received tons of supportive feedback from both my colleagues and our faculty who was featured on the page. I will be monitoring the campaign throughout the month, tweaking social posts based on performance, and looking forward to the day when we can collect final metrics on it!
Kaitlin Jansen 