In conjunction with National Minority Health Month in April, we launched a campaign showcasing work from DCRI faculty in health disparities and in enhancement of minority health. Minority Health Month typically focuses on racial and ethnic minorities, but at the DCRI, we expanded our definition to include all populations historically underrepresented in clinical research–including women.
The preparation for this campaign looked much like other campaigns we have ran–first, I looked for existing content we could repurpose, and then I thought about new content creation opportunities. Fortunately we had created a ton of good content recently, especially on the multimedia side. This campaign was video-heavy, which I was excited about, especially because our last campaign, which was about a similar topic, had no video. For the purposes of this campaign, I only had to create one new video, while my colleagues created some graphics to accompany existing pieces of content.
I had fun writing the narrative for this campaign because I had to think about all the different ways the DCRI is addressing the problem and find examples of each. Finding connections between content always feels like solving a puzzle.
We decided not to send an email associated with this campaign, but I did create a social kit to drive traffic to the landing page. Here is an example:
And here’s a look at part of the page (you can see the rest here):
Kaitlin Jansen 