Visionary: 25 Years of Improving Health Around the World
A year-long campaign looking back at DCRI’s past and providing insight into the institute’s future.

My responsibilities included:

  • Concept development/content strategy
  • Copy for multiple landing pages
  • Video interviewing and storytelling
  • Social media packages for 5 content releases, each spanning ~2 months
See the campaign

Go Red for Women
A month-long campaign highlighting DCRI faculty’s research in gendered health disparities.

  • Landing page
  • Social kit (Twitter, LinkedIn, Facebook)
  • Email sent to ~7,000 recipients
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Minority Health Month
A month-long campaign highlighting DCRI faculty’s research seeking to positively impact minority health.

  • Landing page
  • Social kit (Twitter, Facebook)
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Fuqua Drip Email Campaign
Creation of a suite of emails for a brand-new program at Duke’s Fuqua School of Business.

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